The use of data should be even more relevant. Analyzing behaviors, tastes and purchasing patterns will allow us to create campaigns that speak directly to the consumer, providing extremely personalized communication.
Companies must invest in artificial intelligence (AI) germany mobile database that can process large volumes of data, transforming information into precise marketing actions.
3. Even more focus on customer experience (CX):
For a long time now, the customer has been the focal point of any and all actions. A trend that will be even more demanding for companies – consumer experience must be treated as a top priority.
This means understanding that every touchpoint must be engaging and frictionless, from customer service to after-sales . Companies that prioritize CX will have a significant competitive advantage.
Research published in Marketing Charts (September 2024) revealed that there is a considerable gap between consumer expectations and what CX professionals consider to be a priority in customer service.
While consumers prioritize speed, efficiency, and easy access to support, many CX professionals tend to place more emphasis on creating innovative experiences and solving complex problems.