SEO reports in Google Analytics

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Search engine optimization thrives on a systematic approach. While it's never possible to accurately predict whether a specific measure will achieve the desired result, it's all the more important to keep track of your activities. For example, these might include the following: When were which links added? When was the meta description revised? When was the internal linking improved? This allows you to learn from both successes and mistakes later on.

This system requires the use of numerous tools. Sistrix, Xovi, and others monitor rankings and assist with keyword analyses. In addition to these programs, traffic management tools can also support the SEO team. Here, too, there are many providers on the market. The majority rely on Google Analytics. Google's analysis tool is free to use, yet highly complex. Below, you'll learn what tricks it offers and how they can help with website positioning and improving your SEO strategy. We've summarized the most interesting reports Google Analytics offers for search engine optimization:

1) Find duplicate meta titles
For a page to position well organically, various on-page optimizations are required. One of the most important is the meta title. This text is not only found in the website's tab, but also appears in the first line of search results in a Google search. Choosing a descriptive and unique title can determine whether the CTR will be good. This title must also contain the most important keywords. Under no circumstances should there be any duplication, as otherwise only one of the pages will rank well.

In practice, however, duplication occurs quite frequently. Many programs, such as WordPress , generate these titles automatically. They would then have to be manually adjusted afterwards, which doesn't always happen in practice. Google Analytics helps find possible duplicate titles:

To do this, go to the report for all pages – found under the "Behavior" menu item and then to "Page Content." In the report that appears, select "Page Title" above the table. This will display all titles for all pages, and duplicates will be automatically grouped. To do this, simply click on the respective title. All pages that use the same title will be listed. Normally, only one ukraine phone number data/ page appears. If there are several, it is a "duplicate title" and should be changed as soon as possible.

2) Review acquisition reports
This report provides a detailed breakdown of your website's traffic. Individual sources can include organic traffic, paid ads, direct traffic, referrers, social media, and other traffic. This allows you to quickly see how successful your SEO activities are compared to other areas.

The report can be found under "Acquisition," "Total Traffic," and then "Source/Medium." Organic traffic can be further broken down with a click. This shows which search engine (e.g., Bing, Yahoo, and Google) is bringing in how many visitors. If you only want to see organic traffic in the report, you must either create a separate segment or enter the term "organic" in the search.

3) Page speed
How quickly does the website load for visitors? This factor is important, firstly, to avoid unnecessarily testing users' patience and alienating them, and secondly, it's an important ranking factor for Google. Websites with slow loading times automatically have a harder time achieving a good organic ranking. Even when running an AdWords campaign, slow pages are at a disadvantage: the Quality Score is automatically lower.

The corresponding report can be found in Google Analytics under "Behavior," "Page Speed," and then "Page Times." The Technical Report is particularly helpful here—it can be selected above the table in the view. It shows not only the general loading time, but also how many visits a page has at a given time. Frequently visited pages with slow loading times are particularly interesting here. A page that has only been visited a few times obviously requires much less action. But one thing you should also remember: Some of these visits could also be related to a user's slow internet connection and therefore have nothing to do with your server.