See how to use after-sales strategies and thereby increase the rate of customer return and loyalty quickly and practically!
After-sales are all the actions that occur after a purchase is completed, such as a phone call, email or message on social media asking if the consumer is satisfied with the product and the service .
Its importance is due to the fact that this department has great potential to increase the company's revenue, encouraging the customer to buy again and even making them loyal to the brand.
Therefore, in this content you will see some sweden mobile database sales practices that can be applied in your business to increase the return rate and customer loyalty rate.
Continue reading to learn more about the subject!
1. Study the customer profile and offer quality service
1st After-Sales Strategy
The first step to structuring any promising relationship action is to listen to what the consumer has to say . In the case of after-sales, this involves the data that was obtained during the first stage of the sales process. This will serve to build the basis of a high-potential relationship with this customer.
Take the opportunity to identify expectations and possible demands so that personalized service can be created. Therefore, it is very important that each client feels that they are receiving unique treatment. After all, quality service can be considered a competitive advantage .
2. Offer exclusive promotions
2nd Strategy
After Sales
Another post-sales practice widely adopted by companies with a market perspective is exclusive promotions for customers who have already purchased a product or service with the brand.
Offer attractive prices, promotions on items related to the first purchase or launch offers that are in line with the profile (which was mapped in the previous step).
Anticipating needs is one of the most efficient strategies for improving customer experience , considering that around 64% of consumers are willing to pay more for an efficient, simple and pleasant experience, according to a survey by the Global Brand Simplicity Index .
3. Keep in touch without being intrusive
3rd Strategy
After Sales
It is very important that your company is prepared to deal with potential customer complaints . After all, any business is susceptible to problems. But what differentiates an ordinary company from an exceptional company is the way in which it handles the situation until it reaches a satisfactory solution for all parties.
Maintaining constant contact with the consumer is not only useful for surveying the customer and mapping their profile, but it is also a way of showing them that the brand cares about their opinion and wants to ensure that their consumer experience is the best possible.
However, be careful when reaching out, as there is a fine line between coming across as a helpful company and being inconvenient. Avoid sending too many messages per week and make sure you don’t try to reach out at times that could be considered unpleasant.