Length: Maximum 6 seconds

[moumitaakter4407]

Placement: Pre-roll, mid-roll, or post-roll.
Bidding Strategy: CPM.
Best For: Driving brand awareness and recall with a highly impactful, digestible message. Think of them as digital billboards.
Specifications: Similar video requirements to other in-stream formats, but with the 6-second maximum.
4. In-Feed Video Ads (formerly Discovery Ads)
These ads appear in Youtube results, next to paytm database related videos, or on the YouTube mobile homepage. They consist of a thumbnail image and a short text headline. When users click on the thumbnail, they are taken to the video ad's watch page or your YouTube channel.

Key Features:
User-Initiated: Viewers choose to watch these ads, indicating a higher level of interest.
Placement: Highly contextual, appearing where users are actively searching or Browse.
Bidding Strategy: Cost-per-click (CPC) or cost-per-view (CPV).
Best For: Driving consideration, website traffic, and channel subscriptions. Ideal for longer-form content where you want to educate or entertain.