Reactivation of potential clients

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Often, users browse an online store, explore products or services, and even add items to their shopping cart, only to leave the site without completing the transaction. But all is not lost; these users remain valuable and have a high probability of becoming customers.

With remarketing, you can re-engage those potential customers by showing them personalized ads while they're browsing other sites. These ads can remind them of products they've viewed, offer incentives like discounts, or simply remind them that they still have items in their cart.

Not only does this give them a helpful whatsapp number list reminder, but it also creates a sense of urgency that motivates them to return and complete the purchase.

How to set up a remarketing campaign?
To get the most out of your remarketing strategy, it's important to choose the right platforms, accurately segment your audience, and optimize your results. Let's look at the key steps for setting up an effective remarketing campaign.

1. Recommended platforms for remarketing
There are several platforms where you can implement remarketing strategies , each with its own advantages depending on your goals and the type of audience you're targeting. The most recommended are:

Google Ads: This is one of the most popular platforms because it has a broad reach. Google Ads allows you to show ads on its display network, which includes thousands of websites, and in search results.