How to implement on-demand commerce?

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Just like on-demand marketing, we have on-demand commerce, and the first step to implementing it is to create a plan that includes, above all, a study of the brand persona and the buyer persona .

To avoid confusion, a brand persona is the consumer archetype your brand should communicate with. A buyer persona, on the other hand , defines the consumer archetype your company hopes to serve and to whom you want to sell your products and services.

By identifying the groups of people who communicate and buy from your e-commerce, you can also identify their desires and desire trends of these groups more easily.

This way, it is possible to offer products and services that they really want, that is, that are in demand.

It is only after you have identified your desires that you contact a supplier, such as a metal structures company , and make a precise purchase.

This ensures that your inventory is always lean, as there are no spare shop or undemanded products like in many traditional e-commerce sites.

This means the risk of having unsold products in stock is low, and inventory costs will be lower too.

And you can even use third-party inventory like dropshipping, just buying and reselling the right products to your customers.

On-demand content: how to do it and for whom?
Anyone who was introduced to the internet around 1995, still in childhood, can naturally interact with its tools.

According to ComScore, browsing websites takes up at least two hours a day for 40% of Brazilian internet users, with 74% of them going online to research items before purchasing.

This familiarity has ensured the success of platforms like Netflix, which offers a wide range of online movies to watch on TV for a monthly fee. Today, the company has around 40 million subscribers worldwide.

This consumption profile is reflected in businesses, such as a photoluminescent sign factory , and also extends to raising children.


In recent years, major platforms like YouTube have broken down barriers, seeing that audiences and consumers are everywhere.