Here's a breakdown of how Responsys handles SMS and its key features:
Core SMS Capabilities in Oracle Responsys:
Cross-Channel Orchestration: This is a major gambling data vietnam strength. Responsys isn't just an SMS sender; it allows you to weave SMS messages into multi-step customer journeys (programs) alongside other channels like email, mobile push, and web. This means you can trigger SMS based on email opens, website behavior, or other customer data, ensuring a consistent and contextually relevant experience.
SMS Campaign Creation:
Campaign Designer: Responsys provides tools within its campaign designer to create and manage SMS campaigns.
Templates: You can leverage pre-built templates or create your own for various SMS use cases (promotions, alerts, transactional messages, welcome series, etc.).
Content Definition: Define message content directly within the Responsys Program.
Personalization:
Data Integration: Responsys leverages your customer profile data (from your Responsys profile list and extension tables) to personalize SMS messages. You can insert customer names, order details, loyalty points, or other relevant information.
Segmentation: Segment your audience based on behavioral data, demographics, preferences, and more to send highly targeted SMS campaigns.
Two-Way (2-Way) SMS Communication:
Responsys supports both Mobile Terminated (MT - messages sent by the marketer to the customer) and Mobile Originated (MO - messages sent by the customer to the marketer).
Keywords: You can define keywords (e.g., "STOP," "HELP," "SUBSCRIBE," or custom keywords) that customers can text back to trigger specific actions or automated responses within Responsys programs.
Automated Responses: Set up automated replies to MO messages based on keywords, allowing for interactive experiences like opt-in/opt-out management, customer service inquiries, or survey responses.
Global Coverage & Aggregator Management:
Oracle Responsys offers a network of SMS aggregators (via its "SMS Public Aggregator Network" - SPAN or through "Full Service" options) to facilitate global SMS delivery.
You can select aggregators based on country, route type (promotional, transactional, priority), and even review deliverability scores.
Short Codes & Long Codes: Responsys supports the use of both short codes (typically 5-6 digit numbers for a single country) and long codes (standard 10-15 digit phone numbers, often used internationally).
Reporting and Analytics:
Real-time Tracking: Track SMS campaign performance in real-time, including delivery rates, open rates (if link tracking is used), click-through rates, and responses.
Interactive Dashboard: Provides a summary of sent SMS campaigns.
Integration with Insight: Leverage Responsys' Insight analytics capabilities for deeper analysis of SMS performance within your overall marketing efforts.
Compliance & Governance:
Responsys helps businesses adhere to local regulations regarding SMS marketing, including managing opt-in/opt-out processes.
Frequency Capping: Implement communication governance rules to limit the number of messages a recipient receives across all channels within a specified period, preventing fatigue.
URL Shortening & Tracking:
The Responsys URL Shortener can be enabled to shorten links within SMS messages, saving character space.
This also allows for personalized link tracking and conversion reporting, giving you insight into how users interact with your SMS messages.
Common Use Cases for Responsys SMS:
Promotional Offers: Sending time-sensitive deals, discounts, or new product announcements.
Transactional Alerts: Order confirmations, shipping updates, appointment reminders, password resets.
Welcome Series: Greeting new subscribers and guiding them through initial engagement.
Cart Abandonment Reminders: Nudging customers to complete a purchase they left in their cart.
Customer Service & Support: Providing quick answers to FAQs, confirming support tickets.
Surveys & Feedback: Collecting immediate customer feedback
Event Reminders: Sending alerts for webinars, events, or appointments.
Re-engagement Campaigns: Reaching out to inactive customers through a high-impact channel.