When you look at the keywords a website ranks for (aka their keyword portfolio), you can see the website's strengths and where it excels compared to its competitors.
When we look at all the keyword positions that french email address list zooplus ranks for, we are able to understand what their website is about and what products they are selling online.
seo keywords choice
Keyword research is the process of finding the right keywords for your website . As a general tip you should not target the most popular keywords about your product/industry; those would be too competitive and expensive to advertise.
But you don’t want to target keywords that no one is searching for, either, right?
So, how do you research keywords? It’s important to understand the qualities we use to define the value of a keyword.
For more information, read: The 12 Best Free Keyword Research Tools in 2020 .
Quality of a keyword
The main qualities of a keyword include:
Search volume of a Keyword:
Search volume is how many times a keyword is searched on Google. SEMrush measures this metric in average monthly searches by location.
This metric allows you to gauge the popularity of a specific query and how much potential traffic you could drive to your site with a high ranking.
For example, as of April 2020, "when to water plants" had a monthly search volume of 210 in Italy. You can also see that the query had a global volume of 250.
How many times is a keyword searched on Google (SEMrush data)