However, This Email Not Only Invites Readers to Shop, It Also Offers Free Returns and Exchanges. This is a Great Way to Get New Subscribers to Become Paying Customers Because They Have Nothing to Lose if They Try the Product. The Ctas in This Welcome Email Are Creatively Designed in Bright Blue. This Makes Them Stand Out Against the Plain White Background of the Email, Making It Easier for Readers to Take Action. Finally, Glossier’s Welcome Email Invites Readers to Further Connect With the Brand’s Team for More Information.
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Although It Contains a Lot of Text, It is Still Easy to Read and Scan. the Reader’s Attention on the Email Copy. In Addition to Welcoming Subscribers, This Email Also Highlights the Useful Resources That the Mailerlite Weekly Newsletter Will Contain. It Provides Expert Email Marketing Guides and Tips That Will Provide Value to New Subscribers and Make Signing Up Worthwhile. This Welcome Email Also Allows New Subscribers to Choose What They Want to Hear About in Mailerlite’s Newsletter.