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Digital Marketing
The way we use technology changes every azerbaijan phone number library year. More people than ever before are online, and the way we access the internet is changing every day. So how much has mobile and desktop usage changed over the past year?
Mobile usage is surpassing desktop usage as most people browse the web, shop online, and use social media. Mobile accounts for nearly half of global web traffic. In Q3 2019, mobile devices accounted for 51% of global website traffic, and has consistently hovered around 50% since the beginning of 2017. You can access the report here . Read on to learn how desktop is changing for mobile and how we expect it to change in the future.
In 2017, it was predicted that mobile would account for 79% of all web traffic by the end of 2019. This means that users will only look at the desktop version of your website 20% of the time. Research shows that people are less likely to visit a site that doesn’t provide a good user experience. Google also stated in a statement supporting the research that 61% of users are unlikely to return to a mobile site that they have trouble accessing, and 40% will visit a competitor’s site.
You may be saying, “Most of my customers don’t view my site from their mobile phones.” This will vary depending on your industry, but on average, it seems that 25-60% of your customers’ traffic comes from mobile devices. Let’s assume the best case scenario, is 25% a rate you can easily ignore? Especially when we enter the online shopping arena, mobile compatibility becomes even more imperative. Online shoppers have started to prefer using their mobile devices when browsing and purchasing products. Accordingly, analyzing mobile and desktop usage well is very important for those who are engaged in e-commerce.