We explain the reasons why more and more financial services are opting for cloud computing
New European regulations encourage companies to opt for cloud services
In recent years, it has become increasingly common to talk about the ' cloud' , whether in the financial sector, in business in general or in any other social sphere , including our personal lives . So-called cloud computing is here to stay and that is something that companies know very well. And, of course, financial services have also joined this trend.
The cloud offers companies in any field facilities that they did not have before. One of them is that it has democratized access to technology . Now, anyone can receive these greece email list services wherever they are. In fact, large technological instruments are no longer needed; instead, with just a click, they can obtain the information they need.
In addition, the cloud provides cost savings for everyone: the consumer, the bank, the manager... Added to this is the agility when carrying out any banking transaction, which, in turn, allows financial institutions to use other types of advanced technology, such as artificial intelligence , to discover the needs of their clients, whether they are individuals or companies.
A new European regulation
Financial institutions are seeking to be competitive in the market. This situation, together with the emergence of new European regulations such as PSD2 , is leading them towards the digital field and, specifically, is an incentive for them to increase their use of the cloud.
PSD2 empowers the customer , making it easier for them to have their own banking data so that, if they so wish, they have the option of transferring it to third parties that offer different types of services that take banking information as input . We are, therefore, facing a scenario of sharing banking information in which the cloud is gaining prominence.
The fact that each user can have all the real information about their accounts , the cards they use, as well as the financial instruments that really fit their possibilities, has ceased to be a dream and has become a reality. And it even allows users to compare the different financial products that are offered and to contract them more easily.