if It’s a Video, It Should Provide Detailed Instructions. Your Lead Magnet Should Provide Users With Instant Gratification No One Likes to Wait—especially Now. We Only Care About Now, Now, Now. This is Why a Lead Generation Strategy of Offering Free Tickets to Next Month’s Webinar Probably Won’t Work. Visitors Will Probably Forget About It Anyway. Make It Download Immediately. You Can Send It via Email or a Link From an Internal Page of Your Website.
You May Also Like: Strategies algeria whatsapp number list and Tools for Your Lead Magnet Should Be Easy and Quick to Consume You Might Think That Creating a Lengthy Lead Magnet Would Be Considered to Offer a Higher Value. This is Usually Not the Case. In Fact, It Gives the Impression That You’re Forcing Your Prospect to Work Harder to Get Information. That’s Never a Good Thing. Focus on Delivering High-value Information in an Easily Digestible Format.
for Example, if It’s an E-book, Limit It to Pages or Less. For a Video, Don’t Exceed Minutes. Create Multiple Versions of Guide Magnets Some People Prefer to Read Text-based Content. Others Prefer to Sit in Front of Their Computer and Watch Videos or Listen to Audio While Commuting to Work. A Single Lead Magnet Can Turn Into Multiple Lead Magnets if You Repurpose Your Content. A/b Test Different Versions to See Which One Your Audience Responds to Most.