Airbnb can increase user frequency by launching local experiences, online activities, and other services. At the same time,user interest and participation are maintained through features such as personalized recommendations and wish lists. Taking Didi as an example, if a user only occasionally takes a taxi, it will be difficult to increase the frequency and intensity of use. Therefore, Didi needs to add different usage scenarios and develop new functional support to allow existing users to use the product in multiple scenarios.
Didi has expanded user usage scenarios by launching jamaica phone numbers transportation, ride-hailing, car rental and other services. At the same time, through incentive mechanisms such as coupons and points, the frequency of user use is increased. . Retention strategies for different user stages () New user activation: Help users quickly reach the Aha moment During the new user activation stage, the main concern of users is “why should they try this product”. At this point, it is necessary to help users reach the Aha moment as soon as possible, that is, the moment when they first feel the value of the product.
This stage is the most cost-effective stage for improving retention, because most products have room for improvement in activating new users, and this improvement has a large impact on subsequent retention. Specific strategies can include: Design a simple and clear process for onboarding new users Provide quick-start instructions or videos Set up beginner tasks to guide users to experience basic features Improve positive user experience through timely feedback and rewards () Retaining new users: Help users form usage habits The new stage of user retention requires answering the user question “when to use this product”.