Create connections with them. Have a personalized approach to the different audiences you are communicating with, since the personas have different desires. Process As mentioned before, a skeleton of your plan can guide the marketing team to take certain steps. It is also important to document the process, whereby the whole team can access who is responsible for what and when. For example: who is responsible for each creation stage? What are the channels that you publish in? What are the tools that you use? Localization When providing global campaigns it is crucial to share the same message globally, whatever language is being used.
In this case, make sure that you are delivering the right denmark email list message for all the regions, and protecting your brand from misunderstanding. Know the difference between translation, localization and transcreation. The first one is broadly known as just converting it into another language. Localization takes into account the specific characteristics of a location, not only translating the words. Transcreation is a mix of both, where you can translate while considering the regional aspects of the content.
If you want to have a deeper understanding on this, check out the full ebook. Technology At this stage, have a tech audit of the tools that your business already uses. Have you been using them all? Will they support your global strategy? If you find tools that have not been used or that may not support a global strategy, consider changing and contracting new technologies that will help your business succeed.