Missed the 'Meta Conversations Event'? Here’s a Round-Up

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Meta’s Conversations event just wrapped up & it was packed with exciting announcements. The tech giant unveiled a range of new features and updates that promise to change how we interact online.

Meta Conversations

This year’s conference highlighted Meta’s commitment to improving user experience and providing businesses with better tools to connect with their audiences. In this article, we’ll explore the key updates from the conference & what they mean for the future of business messaging.

Key Updates
WhatsApp Voice calls
Voice calls are coming to WhatsApp Business Platform soon. It will be inbound (customers initiate the call), & soon after, businesses will be able to call their customers.

Status: Currently being tested with a few partners.

WhatsApp Group chats
Businesses will be able to create WhatsApp Groups & invite customers to join them.

Status: Not in testing yet.

WhatsApp Flows
Calendar picker & image components added to WhatsApp Flows.

Status: Released.

Meta Verified badge
Easier blue badge on WhatsApp Business App accounts for credibility.

Status: Launched today (June 6) in Brazil, India, Indonesia, Colombia, with more to come. WhatsApp Business Platform accounts will have the same soon.

Various AI enhancements
Experimental AI assistant for WhatsApp Business App, AI improvements to bahamas whatsapp phone number Click-to-WhatsApp Ads, Meta AI in various languages on your personal WhatsApp, and more.

Other highlights
WhatsApp Templates library
WhatsApp Payments (Brazil)
One-Tap Authentication
Key Update 1: WhatsApp Voice Calls
WhatsApp is launching Voice calls soon on WhatsApp Business Platform, allowing businesses to answer calls on WhatsApp.

Voice calls on WhatsApp Business.

Businesses will use templates to invite customers to call them and display a calling icon on their business profile. This feature is strictly for inbound calls at the moment. In the future, businesses will be able to call their customers (outbound), provided they have the customer’s permission.

Here’s how it will make a difference:

Sales use case
Voice calls are perfect for high-consideration purchases, such as in B2B software. Complex sales processes benefit from direct, live conversations. Using voice calls within WhatsApp instead of traditional phone calls makes the customer experience better, closing sales easier, and removes the need for other tools.