Social media users immediately began commenting, expressing their surprise and interest in knowing what they had just seen, as this user did on X saying " What was this that happened on Antena 3 ? "
Within a few hours, this advertising strategy was already on everyone's lips. Several people commented on it on their social networks, such as Itziar Oltra , who received congratulations from Estrella Galicia for her way of explaining what the Berlin "plan" had been like. The content creator and marketing enthusiast had already made herself known a few months ago with an experiment on social networks in which she managed to get big, well-known brands to comment on one of her Instagram posts.
Finally, the Galician beer brand issued a press release explaining the advertising campaign and announcing the launch of 50 million special edition bottles with the image of Berlin.
On December 31, 2022, Maluma finally discovered who bolivia number data had stolen his "areta" 11 years ago. The artist made a post on Instagram where he explained that he was receiving calls from an unknown number, and just then, the stranger called again and Maluma picked up.
The stranger turned out to be Berlin , who greeted him while showing him his earring over the video call. He explained that he had done it out of love , to which Maluma replied that he could keep it. The thief, in addition to thanking him for understanding, told him that he was preparing something even bigger... in Paris.
The series is already available on the streaming platform but it seems that this transmedia advertising campaign is yet to end… Will Berlin be up to its old tricks again?