Variable with the importance of collaboration between

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Although to a lesser extent, marketing departments also use this technology for media planning (21.7%), customer service (21.3%), creating personalized offers (19.7%), calculating customer value (16%) and pricing (8.8%).

On the other hand, the study highlights the emergence of the Revenue Operations (RevOps) concept among the most relevant elements, ranking as the fourth most important factor for advertisers and the eighth for agencies or consultancies.

“If we combine this new marketing and sales, it seems to reinforce the need for a change in the role of CMOs and their departments, for whom it is increasingly important to understand and work in the business and commercial field,” details the AMKT report.

If you are interested in updating your philippines phone data marketing campaigns, you can take a look at this article that we published in EMPRENDEDORES , where we offer 10 keys to reach today's consumer.

The rules of the game in the market have changed. Consumers have taken control of their purchasing decisions and have gone from being “victims” of brands to demanding not only the best product, but also the best experiences.

The greater information they have at their disposal makes them active subjects who demand more and more transparency, honesty and attention from companies.

And the truth is that many brands are already aware of who is in charge now and are beginning to focus on leaving the product aside and placing the consumer at the true centre of their strategies.