EMP.: Who is affiliate marketing for?

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ENTREPRENEURS: Could you summarize what affiliate marketing is?

SORAYA GARCÍA MERINO: Affiliate marketing is interesting for all online stores that want to gain visibility, traffic and, above all, sales, since it is a strategy 100% oriented to obtaining sales by paying exclusively for each sale achieved. This is what differentiates affiliate marketing from other digital marketing strategies in which monthly fees can be paid or based on impressions or clicks .



SGM : This is an ideal strategy for stores that have a significant volume of traffic, products and an average shopping basket that is not very high. As it is a strategy oriented 100% towards south africa phone data sales (you only pay for the sale generated) the return on investment is very high , since paying only for the sale also gives you visibility and traffic for free.

EMP.: And for whom is it not?

SGM : For those stores that do not have visibility or traffic, stores with low volume of products or with products in which the purchasing process is complex, for example, insurance or banking (in this case, the strategies are more oriented to generating records that can then be impacted with advertising).

EMP: What makes Tradedoubler's affiliate marketing strategy different from other similar solutions?

SGM : Traditionally, affiliate networks have a very high volume of clients and what sets Tradedoubler's strategy apart is that we have a smaller but very solid customer base on which we can focus with a hyper-personalized service.