Some big changes have been announced, such as

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Is Link Building Dead? Let’s Analyze Its Relevance In SEO Today
Germano Ferreira
Germano Ferreira

Nov 16, 22 | 5 min read
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Updated: June 19, 2023
is link building dead
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We’ve been seeing for quite some time that Google is shaking things up a little when it comes to how it reads content and decides what’s relevant for SERPs.

Well, no wonder this is happening. When surveys indicate that users are not satisfied with Google results and that younger generations are choosing TikTok over Google for search, it probably means SERPs need improvement.

Google’s September 2022 Core Algorithm Update and the Helpful Finland whatsapp Material Content Update, and some other small ones. Even if they are not game changers, they have a big impact on our SEO strategies.

The last one is about link building and how the strategy has been losing its relevance, according to John Mueller, Google’s Search Advocate, when answering a question about the weight of links in an SEO strategy in an interview.

Among so many changes in our SEO strategy, is it possible that link building is dying? Let’s dig into Google’s affirmation about that.


Link building is losing its relevance to SEO
To understand what’s going on, let’s take a look at Mueller’s full quotes from the interview:

“Well, it’s something where I imagine, over time, the weight on the links at some point, will drop off a little bit as we can’t figure out a little bit better how the content fits in within the context of the whole web. And to some extent, links will always be something that we care about because we have to find pages somehow. It’s like how do you find a page on the web without some reference to it?”