Messaging is your best friend when it comes to rescheduling meetings on the fly. Step Five - Follow-up Follow-ups are essential to any promotion. If you want to successfully convert conference leads into sales, you can’t rely on their (or your) memory of your conversations during the meeting. Remember that conference attendees are (overly) information-intensive. You need to keep track of all: Partners you have met with People you met at the conference Those who never came People who never agreed to meet you People who have not responded to any emails/phone calls. Follow-up is usually done via email, but you can also call.
with the leads they met at the event. Your SDR can rich people data email or call everyone else. Tip: Prepare messaging playbooks for follow-up on all of the above categories before the conference, especially for those you've met! Make them enjoyable and filled with the shared experience that was at the event. Conclusions Conferences provide fantastic opportunities for networking and lead generation. Companies can enhance and leverage this by using a B2B methodology for event lead generation. A firm can actively reach out to potential buyers attending any event through email and cold calling before the event.
Maximizing time and ROI at any event is a virtually foolproof strategy for growing your business. Taking conference calling to the next level is achievable and will get any sales funnel up to speed. Login Login with Login as a guest Login to leave a comment Comment Be the first to comment Categories (112) Email Marketing (9) GROWTH Marketing (1) Lead generation (4) SMM - marketing in social networks (10) SEO - Search Engine Optimization (25) Website creation (16) Analytics (14) Increase Conversion (9) Content Marketing (12) Digital Expert - recommends (7) Latest publications Megaplan Analogues: The Best in 2025 amoCRM Analogues: The Best in 2025 Webinar Platforms: