Understanding the differences between sales and marketing teams

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Before making any distinctions, it is important to know that one is not better than the other. Each career has its pros and cons, making them particularly suitable for those with the right skills.

To help you align your skills, here's a primer on the differences between sales and marketing teams.

Function Sales Marketing
Goal Meet existing demand Create new demand
Approach Closing deals, generating revenue Raise awareness, generate leads Approach Individualist, individualist, individualist
Individualistic approach, usually individualized, especially in B2B Collective, usually aimed at new zealand whatsapp number data target segments
Activities: prospecting, cold calling, demos, objection management, content creation, email campaigns, online ads, webinars
Metrics: Total revenue, opportunity to deal conversion rate, cycle time, win rate, customer lifetime value (CLTV), impression to lead conversion rate, MQL to SQL conversion rate, email open rate, click-through rate, return on ad spend
Differences between sales and marketing teams

Key skills for marketing
In modern businesses, sales begins where marketing ends. For example, marketing creates awareness, generates leads, and qualifies them. Leads are then passed on to the sales team, who nurtures them and converts them into customers.

To make that shift to the left, here are the marketing skills you need.