Talk directly to your competition

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Once you have identified your main competitors, collect as much information about them as possible. For example, some data that you can easily collect are:

Products and Services : Evaluate their products or services and compare them to yours (ideally by purchasing and trying them). What do you think about their quality? What features do you like or dislike? Who are the suppliers? Do they meet consumer preferences?
Positioning and Branding – Analyze your competitors’ websites, product literature, brochures and catalogs. Follow them on social media and visit them at trade shows. Who are their target markets? What is their unique value proposition?
Market Reputation – Talk to customers, suppliers, and distributors to get their perspective. What do they know about your competition? How do they feel about your products, sales and marketing sweden email list strategies, and customer service?
Pricing – How much do they charge for their products and services? Does it vary for channel partners and customers? What is their discount policy? Can you evaluate their cost structure?
3. Analyze your competitors' strengths and weaknesses
Preparing a written evaluation of your competitors will allow you to compare your performance with theirs. Cards with the elements to consider will help you in your work and comparison.

After listing your competitors, define their respective strengths and weaknesses. Are they popular because of their location? How visible are they? Is their staff good quality? Are their prices too high? Or does their product lack an important feature to meet the demand of your target customers?

This analysis will give you an idea of ​​how you can tailor your strategy to counter their strengths and exploit their weaknesses.