Here's how Leadfeeder adapted our marketing

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So, I want to bring you through how Leadfeeder's marketing team first reacted to COVID-19. We will cover: Initial reactions and how do we move forward Content - How to react? PPC - How to adapt? ABM - How to adapt? Note: Want to gather buyer intent data and signals out of your own website to understand your visitors more? Sign up and try Leadfeeder free for 14 days to uncover the companies that visit your website, plus details on how they interact with your site.


campaigns amid COVID-19 I was laughing with the team earlier as I was trying to find a quote that shows how you can adjust to tricky situations. Everybody knows Charles Darwin. “It’s not the strongest of the uk telegram phone number list species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” - Charles Darwin I was looking for a better quote than this or somebody that's a bit more relevant in business.


There aren't many. The next best choice, by the way, was Drake. I'm sure everyone's pretty happy that I didn't choose Drake as this particular example. But it does stand true that in this particular situation, we can't standstill. There's a lot of shifting that marketers have to do over the next couple of months to fit in with the "new normal." If you do standstill, the chances are that you're going to be left behind.