A brand persona is the personification of your brand. It is responsible for the communication and the feeling that your product or service generates in the public. Its main objective is to relate the values of your brand with the values of your consumers.
The name you carry, the tone in which you speak, the language you use, the content you create... There are many elements that influence its construction, so making mistakes when creating a brand persona can happen (and it is more normal than you think).
In this article, I have separated the 6 most common mistakes anguilla email list 7582 contact leads when creating a brand. Find out about them and don't make a single one!
1. Jumping in without prior planning
Brands that emerge on the market without any kind of branding planning are much more common than you might imagine. Even if you do a quick search on social media , you can easily find brands that don't really know who they are, where they're going, who they're talking to... They're lost! And the fault lies with their lack of preparation.
To avoid making this mistake, start by structuring the organization of your brand persona taking into account basic aspects such as:
Tone of voice;
Semantic constellation (group of words that have meaning in the linguistic universe of the brand);
Ways of arguing;
Quotes and authors that represent the segment.
With this in hand, you will have the first steps to align other strategic and operational elements of your brand identity.
2. Not thinking well enough about the name
How cool would it be if a company name came out of nowhere while you were taking a shower or minutes before bed, right? While it can happen, it's very difficult for the ideal name for your brand to come about like that. And by ideal, I mean many variables that make the name your most important marketing decision .
Your brand name should add value and sound good. It should not be generic, excessively long, difficult to pronounce or write. Care must be taken to ensure that it does not lead to misinterpretations or is too similar to the competition. And if you are thinking of using your first or last name, think again (unless your brand is a direct reflection of you). Don't forget that it must also be registrable.