In short, they do engagement marketing , so customer service representatives also actively use Facebook and Twitter to address customer issues.
Disney, a perfect example of Service Marketing
What do you think when you hear the word Disney?
Rather than thinking, the first thing you probably do is feel. Disney is much more than just movies.
Disney is fun, joy, emotions, theme parks that create experiences and memories.
One of the central elements to achieving this holistic experience is employee training and maintaining well-studied internal marketing.
Employees are required to attend Disney University from their first day for a session where they have coffee, get to know each other, and feel part of a group.
It is good to share the “Good Marketing Practices” that Disney has as a service:
Generate surprise in each client, children and adults.
Make each client feel special, making them perceive privileges.
Details must be obsessively taken care of to create a Harmonious Experience.
Evolve and adapt to people and mentalities.
Listening and responding to customers and consumers in an obsessive, calculated and planned manner.
Create expectations before new market movements, launches, events, etc.
Eliminate the barriers that may separate or distance us from clients, children and the elderly, displaying warmth and closeness.
Services Marketing Books
Click here to get Spanish language books on services marketing that will give you a new approach to the topic and how to use it correctly.
Wow!: Blow away the customer with outstanding service
To exceed your customers' expectations you have to go beyond satisfaction, so read up on the proven tips and strategies this material has to offer.
Marketing of services: you can read it here .
This is a manual that will offer you the reasons why services are saved and the key philippinen vorwahl whatsapp elements to develop a strategic plan regarding this type of marketing.
Service Marketing. For effective customer service. Read it here .
Learn the best strategies to reduce communication gaps between a leader and his team to achieve better customer service.
Innovation and Marketing of Services in the Digital Age. You can see it here.
Available as an ebook, it will show you more than 30 success stories that will give you a new perspective on service in this era.
Professional Services Marketing. You can see it here .
Last but not least, this book by Kotler will let you know what it takes to succeed as a service professional in a highly competitive environment.
Service Marketing is all about creating experiences, and it is experiences that make customers come back or speak badly of your brand. The power of word-of-mouth should not be underestimated.