The general state of mobile, Internet and social media use in Colombia 2024
The general state of mobile, Internet and social media use in Colombia 2023-2024
By early 2024, 82.5% of Colombia's population lived in urban centers.
At the beginning of 2024, there were 77.02 million active cellular mobile connections in Colombia, a figure equivalent to 147.5% of the total population.
There were 39.51 million Internet users in Colombia at the beginning of 2024, when Internet penetration reached 75.7%.
Colombia had 36.70 million social media users in January 2024, equivalent to 70.3% of the total population.
Devices most used by Internet users in Colombia 2024
Devices most used by Internet users in Colombia 2023-2024
The use of mobile and technological devices by the Colombian populatio syria business email list n, between 16 and 64 years of age, is divided in percentage as follows:
Cell phone (any type): 98.8% .
Smartphones: 98.5%.
Mobile phone without “smart” features: 12.1%.
Laptop or desktop computer (PC): 66.4%.
Tablets: 27.3 %.
Video game console: 24.5%.
Smart watches: 26.3%.
TV streaming device: 18.6%
Smart Home Device : 11.5%.
Virtual reality devices: 4.6%.
Compared to the 2022-2023 report, smartphone usage increased by only 0.5%, while the percentage of tablet usage decreased by 11.7%.
Average time spent on digital platforms and devices with Colombia 2024
Average time spent on digital platforms and devices with Colombia 2023-2024The time that Colombian users spend on the Internet and digital devices is managed as follows:
8 hours and 43 minutes per day connected to the Internet. (18 minutes less than in January 2023).
3 hours and 27 minutes a day watching TV (Broadcast or Streaming)
3 hours and 23 minutes a day using social networks.
1 hour and 28 minutes a day reading news (online or print media).
1 hour and 47 minutes a day listening to music through streaming services.
1 hour and 08 minutes listening to the radio.
59 minutes listening to podcasts.
55 minutes a day playing console video games.
We have noticed a clear decrease in the time that people in Colombia spend consuming digital content. One of the most notable changes is in the time that Colombians spend on console video games. We can associate this with the fact that according to a Statista study, it was determined that the most used devices in Colombia (2022) to play video games are smartphones (69%), followed by laptops (31%) and consoles (30%).
Overview of Internet usage in Colombia 2024
Overview of Internet usage in Colombia 2023-2024
There were 39.51 million Internet users in Colombia in January 2024.
Colombia's Internet penetration rate stood at 75.7% of the total population as of early 2024.
Kepios analysis indicates that Internet users in Colombia increased by 0.4%, 164 thousand more users between January 2023 and January 2024.
For perspective, these user figures reveal that 12.70 million people in Colombia were not using the internet at the beginning of 2024, suggesting that 24.3% of the population remained offline at the beginning of the year.
Internet connection speeds in Colombia 2024
Internet connection speeds in Colombia 2023-2024
Data published by Ookla indicates that Internet users in Colombia could have expected the following Internet connection speeds in early 2024:
Average mobile connection speed: 12.26 Mbps.
Average fixed connection speed: 111.81 Mbps.
Increase of 1.44 Mbps (+13.3%) in mobile connection and 22.18 Mbps (+24.7%) in fixed connection in the twelve months leading up to 2024.
The state of social media use in Colombia 2024