We define objectives for them, we modify our communication for them, we dedicate ourselves to becoming better brands for them. Do you know who I'm talking about?
One of the great advances that Inbound Marketing has brought to our vocabulary and our methods of exercising sales and communication is that of people ; which, unlike the concepts of Traditional Marketing such as target audience , opens our minds to allow us to be more relevant and give the public what they really want to receive.
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Would you like to know in depth what Personas are , how to build them and how to apply them to your business ideas, brand or company?
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Among the benefits I can tell you that by downloading the guide and reading it in detail, you will achieve:
Understand the concept of Buyer Personas in depth
Understanding the context of people in your business
Establish the steps to generate your personas
Differentiating between Personas and Target Audiences
And more!
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