Step 9. Complete the market evaluation decision matrix

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Expanding into a new market obviously requires a lot of research to develop a solid plan. Fortunately, you can organize all of this research in one place with our Market Assessment Decision Matrix . You can copy the spreadsheet to your Google Drive and then fill out the table with all of the data you’ve collected.

This matrix is ​​a convenient way to gather all relevant metrics in one place to identify which country receives the highest score, and which might have the greatest potential.

Step 10. Continue with your strategic market expansion plan
Without the right resources, compiling and analyzing all this data on your own vietnam phone number sample would have been challenging, if not impossible.

Today, however, there are many market assessment tools at our disposal to make the process more accessible and informative.

By following the steps outlined above, you will have a good starting point for designing a detailed expansion plan into markets that are beneficial to your business.

Let us know in the comments about your experiences researching and engaging in new markets.

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Maryna Hradovich
Vice President of Strategic Growth and Development at Semrush. Keynote Speaker. Digital marketing and SEO enthusiast.