Both apps share similar buttons on the right-hand side: profile, love, chat, bookmark, and share.
The difference at the bottom is that amongst the home, friends, plus, and profile buttons, there is an “inbox” instead of an “info” button.
Another difference is that Douyin has many more buttons at the top of the screen. As well as containing TikTok’s “Following” and “For You,” Douyin has these additional options:
Popular
Live Videos
Specially Selected
Same City
Following
Shop
Suggested
The app has more features than TikTok too. Any company wishing indian whatsapp number to promote on the app should consider this when setting up a marketing campaign.
For example, the “Same City” button may give companies more ability to pay attention to local news or public figures when crafting marketing ideas.
The “Shop” button on Douyin means that the app pushes product sales more than TikTok does in the United States.
On Douyin, the “Popular” button may play to the strengths of big brands and celebrities, while the “Same City” or “Specially Selected” (below) tabs offer lesser-known companies more opportunities to demonstrate their unique attributes.
As TikTok’s interface only has two choices (“Following” and “For You”), there may be more competition for users’ attention as content is not divided up as much.