Westra mentions the speed and convenience as the major advantages of the platform. 'All influencers in the Netherlands, so bloggers and publishers, are on one marketplace and offer themselves per campaign with a specific asking price. So instead of me going fishing, the fish come to me.'
Influencer Marketing_'Instead of fishing, the fish come to me'
Christel van Grinsven – SearchResult: quickly view results
Christel van Grinsven is an SEO Consultant at SearchResult , an online marketing agency that mainly uses LinkPizza for SEO and traffic. Van Grinsven also mentions the efficiency of campaigns as a big plus. 'Normally you would have to set up such a campaign manually and that takes a lot of time. Now you send out a briefing to everyone in one go and you can easily agree on a price.' She is also satisfied with the quality of the blogs and the fact that she can quickly view the results. This way she knows which bloggers she wants to work with next time. She also has one point of attention: 'When I work outside of LinkPizza, I see that bloggers almost always use the LinkPizza plugin. Then I have to double check to make sure that the plugin is turned off.'
Charlotte Vermeer – Tradedoubler: plus point is that publishers come up with proposals
Charlotte Vermeer is an account manager at Tradedoubler , an international affiliate network. For MediaMarkt Belgium, Vermeer created an open campaign on LinkPizza. Vermeer: 'MediaMarkt wants to get some more content in the program, so that we can go a bit higher in the funnel. So I opened the campaign very broadly.'
She sees it as a huge advantage that publishers then come up with proposals themselves. 'Otherwise I would have to look for bloggers first and then negotiate one-on-one with all those bloggers.' According to Vermeer, bloggers can always find a hook for a MediaMarkt product. And through such an open campaign, she also comes into contact with very germany telegram data specific websites that she would never have thought of herself.
TOMS is a lesser known brand compared to MediaMarkt. Vermeer also launched a campaign for this shoe brand via LinkPizza. At that time, she did give bloggers a more extensive briefing on image and brand .
Measure actions precisely
From Tradedoubler, Vermeer can measure exactly which actions have been taken via which blogger and she can also see very precisely how she wants to continue working with certain bloggers. For example, with affiliate links or more with fixed fees . Vermeer: 'We can show bloggers exactly which actions have been taken by visitors via his or her blog. And with that you can also show the advertiser that it is still good to continue working with a certain publisher, even if you do not see anything of it directly in terms of sales.'