ask yourself: how much value are you providing otherwise? If you aren’t doing a good job on your web content, don’t even think about creating downloadable resources… yet. You don’t have a process for lead nurturing Many software-as-a-service (SaaS) organizations like Leadfeeder don’t put much stock in building a list of marketing france email database qualified leads (MQLs), or adding to our email database. Our tool is so easy to test-drive we’re better off inviting users to trial the product.
MQLs may have a place in our future, but it’s not a priority at the moment. Buffer has a similar strategy. A while back, they announced it was better for them to get free trial signups than add to their email list. This is their current VP of Marketing Kevan Lee’s view: “This has been our chosen path for the past several years. We built an email list (currently at 44,000 subscribers), we share articles with the list, and we don’t do anything else.