Before gating a resource,
Posted: Sun Dec 22, 2024 5:23 am
When NOT to use web forms to gate content Your content is broad and superficial The quality of the content on your website says a lot about your company. If your blog content is mediocre, a visitor won’t see the value in downloading your resources. On the contrary, if you add a ton of value to your ungated blog posts and then offer up a gated resource as collateral, visitors are more incentivized to convert.
ask yourself: how much value are you providing otherwise? If you aren’t doing a good job on your web content, don’t even think about creating downloadable resources… yet. You don’t have a process for lead nurturing Many software-as-a-service (SaaS) organizations like Leadfeeder don’t put much stock in building a list of marketing france email database qualified leads (MQLs), or adding to our email database. Our tool is so easy to test-drive we’re better off inviting users to trial the product.
MQLs may have a place in our future, but it’s not a priority at the moment. Buffer has a similar strategy. A while back, they announced it was better for them to get free trial signups than add to their email list. This is their current VP of Marketing Kevan Lee’s view: “This has been our chosen path for the past several years. We built an email list (currently at 44,000 subscribers), we share articles with the list, and we don’t do anything else.
ask yourself: how much value are you providing otherwise? If you aren’t doing a good job on your web content, don’t even think about creating downloadable resources… yet. You don’t have a process for lead nurturing Many software-as-a-service (SaaS) organizations like Leadfeeder don’t put much stock in building a list of marketing france email database qualified leads (MQLs), or adding to our email database. Our tool is so easy to test-drive we’re better off inviting users to trial the product.
MQLs may have a place in our future, but it’s not a priority at the moment. Buffer has a similar strategy. A while back, they announced it was better for them to get free trial signups than add to their email list. This is their current VP of Marketing Kevan Lee’s view: “This has been our chosen path for the past several years. We built an email list (currently at 44,000 subscribers), we share articles with the list, and we don’t do anything else.