Unlike most advertising formats, game assumes conscious interaction. The specificity of the game process is that it can definitely involve non-target users. These people are not ready to mailing address example philippines simply follow the instructions.
The game will start promoting itself
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In order to win the game, they will try to cause damage, break the rules, and insult other participants. The company must work to resolve the relationship with them - although the results of this work can be impressive.
What to consider when developing an advertising game
An advertorial is an effective way to attract attention to a brand or product, but there are many factors to consider in order to successfully create and launch a game.
Efficiency
Promotion in a game form is characterized by a limited scope of application. This option is not suitable if the company sells expensive or unique products. The implementation of games is difficult in the b2b segment.
Advertising games and promotions give the best results when trading expensive consumer goods, food products, complex equipment for personal use (from smartphones to cars), and services in the tourism sector. Gaming mechanisms are also useful in financial markets (virtual gaming exchange trading).
Most users (about 70%) play online during working hours, after listening to friends or reading an advertisement. First of all, they hope for a prize, about 20% participate in the game only if it is exciting and gives the opportunity to experience new sensations, for example, try yourself in the role of a secret agent or a Formula 1 racer.
Surely many will want to reveal their potential in it, to demonstrate the ability to solve complex problems.
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Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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Promotional Games Bonuses
If the organizer agrees to provide certain information about the results of the event, the composition and number of participants, then there will be an excellent opportunity to tell the general public about the game and, at the same time, highlight the company's activities, using thematic media or general business publications for this purpose.
Even during a small draw there are tense situations when participants have a hard time understanding the rules. This has an advantage - the company gets a good opportunity to directly contact customers.
And if in the case of regular competitions you have to spend a lot of money on organizing interaction through a call center, then thanks to the Internet you don’t have to worry about it. The telephone service operator is only able to answer one client at a time.
Thanks to the site, the work is accelerated - communication with them occurs in different windows, and the costs of attracting an individual buyer are much lower.
Promotional Games Bonuses
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If playing a game really brings out the emotions, another positive aspect arises for the company: participants often organize communities on their own initiative.
There are heated discussions around the game itself and individual episodes, attracting more and more users. At this stage, the community moderator plays a key role.
During such a discussion, there comes a good time to casually highlight the merits of the product on offer. Then, there is a high probability that visitors will become active brand advocates through whom you can convey your values to a wider audience.