. We have already mentioned them

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But in fact, it is not so important. For example, a person has 100 thousand, but 80% of them are people of another nationality. Is it worth ordering advertising from him? Obviously, no. The target audience is important. And followers are gained in different ways. The same giveaway on Instagram, cheating, bots. For advertisers, they are of no use.


You can check the quality of a blogger's account in search services above: trendhero and HypeAuditor. They easily identify cheating and display useful information for customers. For example, the composition of netherlands telegram data the audience and activity. Advertising Analysis Influencer marketing does not start with searching for bloggers, but with analysis. You need to decide on the goals: subscribers, reach or sales.


Based on this, choose the promotion format and performers. Also, the cost of viewing, subscriber or order is calculated based on the goals. The real price, for example, of a follower, is taken from statistics. Their growth is tracked for several days after the launch of advertising. Or the difference before and after is calculated. For greater accuracy, UTM tags are used.