What is TikTok Shop?

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TikTok Shop presents a massive opportunity for brands, combining TikTok’s powerful discovery engine (#TikTokMadeMeBuyIt) with in-app e-commerce capabilities to create a new shopping experience (#IBoughtItonTikTok). Still, these new TikTok shopping features come with a learning curve.

For example, you might be wondering how to integrate it into your social strategy in a way that fits the platform and doesn’t overcomplicate your current approach. Or maybe you’re already managing other social media storefronts and you want to know how to add TikTok Shop to the mix.

This article provides an in-depth overview of TikTok Shop and how to make the most of it for your brand by covering the following topics:

Table of contents:

How to set up TikTok Shop
7 ways to sell with TikTok Shop
8 tips for integrating TikTok Shop into your social strategy
Upgrade your social strategy with TikTok Shop
What is TikTok Shop?
TikTok Shop is a suite of e-commerce features that allow brands, merchants, and creators to sell products directly within the TikTok app.