Find and focus on your target audience

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Your “super listeners” are your most loyal listeners from the past 28 days. These are your biggest fans, the ones you can count on to consistently engage with your music. Moderate listeners may not be as engaged as super listeners, but they’ve still intentionally listened to your music multiple times in the past 28 days, making them the easiest to convince to continue listening to your music. Moderate listeners may not have engaged with your music as much as the other two groups, but there’s still potential to get them to engage more over time.

Note: We did a full article breaking down all uk number list of these detailed stats like segments, listener conversion metrics, and more to help you not only find your target audience, but use that information to grow your fan base to new heights. // Check out that post here to dig deeper.

By understanding how your audience is segmented, you can target certain groups through more personalized campaigns created specifically for each group.



For example, Spotify recommends that artists: “Encourage active streams by creating a Marquee or Showcase campaign, updating your Artist Pick to attract more streams on your artist profile, or sharing a Promo Card on your social media.”
On the other hand, Spotify also mentions: “…listeners in your programmed audience may be discovering your music for the first time through channels like editorial playlists or radio, so they may be primed to delve deeper into your catalog in the future and join your active audience.”