How do they use their channels?

[Arzina3225]

At D66 you could see that online did not play an important role in the strategy, but was more of an 'additional' thing. They produced little original self-made content, other than some videos with politicians and celebrities talking. No clear strategy, no clear goal. So no remarkable result either. We will see in the coming week and a half which parties have learned from the previous election campaign.


One of the things I like most is seeing whether political parties have even understood how to use the channels. Sometimes it goes blissfully wrong. Facebook Live is a great example of this. It shouldn't be rocket science to figure out that the power of social livestreams for political parties lies in the conversation you can have with voters philippines whatsapp number free and thus show how approachable you are. The VVD already realized this when it was only possible on Meerkat and Periscope. However, many parties use it to give their opinion live about all sorts of things. The predictable result: NOBODY CARES! The best example is Liberal Democrat leader Tim Farron on a mountain in Greece about the refugee crisis. Do you understand him?




Who or what is the enemy?
The idea that you can only win an election with your own story is bullshit. There is nothing wrong with a good attack on an opponent. In fact, it is a very good way to show who you are. The VVD won the previous election with a clear contrast: do you want to belong to the pessimists (Wilders) or to the optimists (the VVD)? That says something not only about your enemy, but also about you. And it gives people something to want to belong to.

An enemy doesn't necessarily have to be a person. It can also be something else: immigration, the elite, Europe. Every party has such an enemy. Wilders and Baudet against the elite. Rutte against the screamers. GroenLinks, PvdA, SP and a whole bunch of other parties against Rutte. D66 against Baudet and vice versa. You have to have something to rebel against.