Our marketing team uses this strategy by pairing with other companies to host informative webinars:
demand generation example — webinar co-marketing
Other ways to leverage co-marketing include:
Speaking on a panel.
Co-hosting a podcast.
Working together to create an in-depth white paper of research about your industry.
Content marketing pieces like a blog post or indian whatsapp number podcast, even getting a quote from someone at a complimenting company is a great idea.
Create, repurpose, and distribute multimedia content
You spend a lot of time creating content, so make the most of it.
That means creating webinars, podcasts, and video interviews and then reworking that content into other content like blog posts, ebooks, guides, and so forth.
Remember the goal is to generate demand, so you want to reach as many people as possible. Repurposing and redistributing content helps you do just that. And of course, have specific SEO-optimized content to reach the most people.
Paid social campaigns targeting your ICP
In B2B, LinkedIn is the primary vehicle for paid social media campaigns.
To generate demand, consider creating LinkedIn ads targeting a very specific segment of your ICP. You can use this to distribute both gated and ungated content.
The main thing is getting the right message in front of your ICP. Then, use Leadfeeder's acquisition filters to see metrics like how much traffic those campaigns drive to your website.c