How Telemarketing Strategies Can Help You Reach New Customers

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Designed in a way that lets everyone access and understand them.According to the world health . Organization, over billion people live with some form of visual impairment. And it’s not only . About being able to read or see your emails. Millions others have hearing, cognitive, mental, . Or emotional impairment.Odds are, some of your subscribers are affected by this. And if you . Want them to access your emails better, here are some things you should keep in .


Mind:always add the alt text to your images if they’re introducing some new information. This . Way people using screen readers will be able to understand the content betterbe careful about . The contrast ratio afghanistan business email database of your images and colors. For example, white text over yellow background . May be hard to read. Tools like webaim contrast checker will help you evaluate if . Your content’s got enough contrast.Use a reasonable font size typically - px with decent line .


Spacingprovide enough whitespace between different sections and elementsstick to legible fontsavoid referencing images. Use captions . And be careful about substituting actual text with images this also applies to gifs and . Emojis.Ensure that your email content is readable, ideally at a grade level. Tools like the . Hemingway editor will help you evaluate that.Use hyperlink text that tells the audience what they’ll . See upon clicking the link. Stay away from generic phrases like “click here”.


If you want . To emphasize a piece of information, don’t just do it with color.Also, in your copy, . Avoid referencing colors or spatial placement of elements within the message e.G. Click the green . Button below to proceed.To learn more about email accessibility, consider this video from timothy buck. . Use supported fontsthe fonts you choose define the look and feel of your emails. While . There are hundreds of thousands of fonts available on the web, not all of them .