How to engage your audience with shared challenges

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Nomad Nomad's browse abandonment email Source Like Adidas, Nomad wants to know why the customer dropped off without adding the products to their cart. They use a well-crafted copy to indicate this and nudge the customer to continue shopping. Rather than a regular CTA, Nomad stands out with the “seal the deal” caption. But that’s not all. Nomad also understands that a potential customer might need some reassurance before buying from them.

So, they indicate that there’s a return policy australia telegram database and a -year warranty. With this, a skeptical prospect is encouraged to buy from them. The subject line for this email is direct, based on urgency, and indicates a sense of authority. browse abandonment email subject lines from Nomad Source Like Nomad, you can use the browse abandonment emails to nurture trust with your prospect and show customers that you want them to enjoy an uninterrupted shopping experience.

Haoma Haoma browse abandonment campaigns Source Haomas’ browse abandonment email is a great example of how a creative image and copy can emphasize the shop’s readiness to help the customer. They understand that the customer might have some questions or need assistance to continue shopping. They do not hesitate to provide this to recover lost sales. The email copy is direct. Also, they add a specific product that the customer has shown interest in and use the “Add to cart” call to action, which is more precise.