How the mechanics work in the Telegram bot

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ere are the tools that can be used for different warm-up scenarios:

Channel content. Talk about your product, its development, and the problems it solves. Share reviews, videos, long articles, posts, and stories on your brand account.
Blogger Advertising: Use personal stories, guest posts, and live broadcasts to promote.
Advertising in communities. Test regular posts or videos about your product in popular publics. Why it is worth using the video format is explained in the article about marketing trends .
Targeted advertising and contextual promotion. These methods are good for attracting a "cold" audience. Therefore, you can direct traffic to interactive tests or quizzes that show greater engagement.
Mailings via chatbots. These tools will help establish direct communication between the user and the product, as the client is more involved in the dialogue.
Warming up in a messenger using Telegram as an example
To attract the attention of the audience in messengers, a popular messenger will do. For example, Telegram or WhatsApp.

Let's look at popular methods and tools using Telegram as an example:

Posts in a telegram channel. Unlike VKontakte, Telegram does not have an algorithmic feed. This means that the user will see your warm-up not among other posts in the feed, but only together with other warm-up messages within the channel. This way, you can warm up the audience within the channel with sequential messages and be sure that they received them in the right order.
Channel advertising and guest posts. Work with popular Telegram channels to publish guest posts. For example, a series of articles about how your product helps solve real problems, or interactive mechanics. The main thing to remember is to study the channel audience and its behavior before starting the warm-up. Choose a channel for advertising based on whether the audience will be interested in the product.
Newsletters via Telegram bot . Thanks to Telegram's functionality, you can set up newsletters and chatbots to effectively warm up your audience. This could be a newsletter, an automated assistant for clients, or even a full-fledged mini-course. It is important to find a balance and not overload the bot's subscribers with messages.
These tools will help you create a strategy for warming up your audience in messengers, which will stimulate the interest of subscribers and increase their willingness to buy.

For example, in the article with telegram bot mechanics, we shared a uk email list scenario for warming up the audience before and after the webinar. It will suit all companies that hold events:

builders, developers, real estate agencies;
online services;
online schools;
online stores;
service sector.

Talks about the webinar, stirs up interest.
Reminds about the broadcast on the day of the webinar. You can set different timeouts for displaying reminders: 30 minutes before, 5 minutes before.
Offers a lead magnet and collects contacts, which it transfers to the CRM system.
An example of warming up an audience in a Telegram bot
Telegram bot warms up users before and after webinar
Connect the Telegram bot and start getting leads from Telegram.
Evaluate the Carrot quest platform and Telegram bot in action, launch the first scenario and get applications in just 7 days of the trial period.