The first part of your content marketing strategy is to set SMART goals. These should be specific to your business – they will likely complement your broader marketing and company goals. Let’s look at argentina phone number library some examples of goals you might set for your content marketing strategy.
Increase brand awareness.
Increase income.
Increase conversions.
Increase brand loyalty.
Increase customer engagement.
Attract strategic partners.
2. Determine your KPIs.
Next, set key performance indicators (KPIs) for your SMART goals. KPIs are measurable data points that you can use to measure your actual performance against your goal.
Brand Awareness: Site traffic, social media followers, subscription signups, mentions (by customers and partners)
Revenue: Daily sales, site traffic
Conversions: Conversion rate, cart abandonment rate, relevant shipping rate trends, competitive pricing trends
Brand Loyalty: Returning customers, supporters, product reviews, recommendations
Customer Engagement: Likes, shares, follows, mentions, backlinks
Compliance and Trust: Returning customers, supporters, followers, mentions