Reasons for the popularity of customization

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Everything new is old, remembered in time. In the 70s of the last century, when the hip-hop style was born, denim jackets were transformed into works of art with the help of decor. This is how clothing customization began. The industry is increasing the mass production of cheap standard goods, but the stronger the desire of people to emphasize their individuality. If earlier imported or brought from abroad clothes immediately stood out in the crowd, today the whole world wears the same. That is why we are seeing a fashion for hand-made things, interest in embroidery, knitting, and other decorative crafts.

Nowadays, customization of clothes telegram thailand viral and other goods is the main trend of the consumer market. An entire generation called millennials prefers a personalized product. These people are distinguished by inner freedom, they need self-expression. Customization of goods gives them such an opportunity.




More conservative sections of the population also vote for individuality. If earlier the world's leading brands got by with branded labels, today they too are forced to resort to product customization. Surveys show that about 90% of buyers choose a product with the possibility of personalization.

Mass demand for personalized products is facilitated by online shopping. On websites, you can model a product to your taste, discuss customization of a product (service) with a manager, or use a chatbot. This expands the opportunity to get exactly the thing, product, service that we dreamed of.

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Advantages and Disadvantages of Customization
In principle, many now make do with cheap consumer goods. To attract interest in quality goods, the manufacturer must touch the buyer's heart, surprise him. Marketers attach increasing importance to individual work with each client.