To begin with, it is important to mention that this is a methodology that attracts customers through useful, relevant and quality content through blogs, search engines and social networks.
You should know that the materials you create must guide users through the stages of the purchasing journey.
That is to say, first, we must describe the possible problem antigua and barbuda email list 19714 contact leads that a person faces, then discuss the different solutions that can help them and, finally, show them why the product that we can offer them is their best option.
It is worth mentioning that the process does not end there, as a fourth stage consists of continuing to offer useful content to those who are already your clients so that they become loyal to your brand and become promoters of it.
All of this will result in people coming to you, identified and grateful with you, without you having to go looking for them. This was the first thing I learned when working with Inbound Marketing .
But that wasn't all. Below, I'll tell you about the 4 most important things I learned from this type of strategy and that transformed the way I viewed marketing .
Let's get started!
1. To write content it is necessary to know the person to whom we will write.
Starting to write an article without knowing who our potential clients are makes no sense, since there is no way of knowing what content can help them if we do not know who they are and what they are looking for.
For this, the most useful tool we can use is the buyer persona .
This is a semi-fictional representation of our ideal customer that we can create through interviews with our current buyers, those who have purchased our products in the past, and those who work for the company, as well as through good research.
It is about identifying trends among the responses and building profiles that include: