With the low organic reach of publications, paid media has become more philippine cellphone number common in companies' Inbound Marketing strategies to reach a larger audience.
Media buying can accelerate your business results when the persona and sales funnel stage are being used correctly.
Are you still unfamiliar with paid traffic? Do you want to better understand how to use this digital marketing strategy for your brand?
We're here to answer your questions! Read below.
Top 5 reasons to invest in paid media
Inbound Marketing employs strategies designed to attract and convert customers voluntarily. To do this, content and offers are created to reach people throughout the entire purchasing process. For those who are just starting out or do not yet have a lot of traffic, the process may not be as quick, as it depends on factors such as organic positioning and content production capacity .
This way, you can attract more people to your website or blog and make it known through paid media in a short period of time. Each ad you create (regardless of the medium) has a link to a page, which can be on your website, an article on your blog, or a landing page that you create to provide rich content and generate leads.
Get faster results
With paid media, results are more predictable and faster . When preparing for a paid campaign, you can already estimate the result. The first results appear in a very short period of time from the moment the ad is launched.
It is common to use Facebook ads as a paid method to generate more traffic and leads on published Landing Pages.
With a low investment and targeted campaigns that drive traffic, it is possible to generate the first Leads quickly.
Identify and segment your audience
One of the most common mistakes is investing in paid traffic without knowing the audience you want to reach. You must know and understand the characteristics of your audience (age range, gender, location) and interests (product A or B).
Paid media needs to be targeted, even if you don’t have a persona created (which is recommended). It’s important to know at least their characteristics and pain points.
Each paid media has a targeting feature. For example: Google Ads by using keywords, Facebook Ads by selecting interests and Linkedin Ads by positions, companies or segments.