mountain hiking shoes, quite randomly. I wanted to know the price and some of the product's features.
After that, the sneakers started appearing to me on social media, websites, etc. I ended up buying the sneakers without needing them. Lol.
It was only after that that I stopped to think about how I was saudi arabia telegram by a digital marketing campaign.
I thought it was incredible at the time. Every time I opened a website, the sneaker and the store where I had searched for that product would appear.
I kept thinking: How do they know I'm interested in this product? Every time I open it, the sneakers are there, begging to be bought.
It was from this moment that I understood the real importance of digital marketing, and how it could impact people's lives.
My journey until I met Harve
Since the beginning of my career, I have worked in marketing, but 20 years ago digital marketing was not on anyone's mind. Lol.
Our strategies were more focused on offline advertising and engagement with the sales team.
We used a lot of print media and, in some cases, TV.
We spent a lot of money on producing and broadcasting campaigns.
It was very complicated to measure results, understand whether that media was the best and how to optimize it.
With the arrival of digital marketing, companies began to direct a large part of their strategies and budget towards this path, and from this moment on I knew that marketing teams would move towards digital.
With the emergence of startups, with this focus on innovation and technology, working with digital marketing would be essential.
Why I chose Harve
In this startup ecosystem in Curitiba, Harve, with its various courses, is very well known.
It was through recommendations from colleagues in this field that I found out about Harve. Several of my colleagues took several courses with Harve and the impressions were always very positive.
I started my course in the middle of the pandemic. I think I was part of the first 100% online class, as we were in lockdown.
And the experience with video classes was smooth. I was able to interact with the facilitators and classmates in a very relaxed manner.
My experience so far with Digital Marketing
My experience has been incredible. Digital Marketing has transformed my career and how I interact in this field.
Practically 100% of my time is dedicated to developing digital marketing strategies and collecting great results.
The companies I have been in contact with have 100% digital marketing strategies.
And I believe without a shadow of a doubt that this will be the path to be followed by all companies, including the most traditional ones.
My expectations for the digital marketing market from now on
I believe that Marketing is the brain of any company focused on scaled growth.
I believe that new media will emerge and professionals will need to specialize more and more in this segment.
I think there will be more and more specializations in the various digital fronts. And those who are not aware of the movements will be left behind.