Audience segmentation 2. Preparation of promotions, gifts and special australia whatsapp number offers 3. Writing letters and launching a mailing list 4. Launching contextual advertising Promotion and Quick Links Smart banners and dynamic retargeting 5. Search engine promotion 6. Congratulate your colleagues and partners. 1. Audience segmentation Segmenting the audience on gender holidays is much easier, but you shouldn’t focus only on women on February 23 or men on March 8.
There are secondary audiences that are also worth considering. Women and men have friends, relatives, colleagues, or corporate clients for whom they will be choosing gifts. Don't narrow your audience to just members of the opposite sex. According to statistics, the search for gifts for February 23 begins to grow two weeks before the holiday and reaches its peak ~10 days before the holiday.
Dynamics of growth in the number of requests for gifts on February 23 Dynamics of growth in the number of requests for gifts on February 23 In the situation with March 8, the picture is approximately the same: demand begins to grow two weeks before and reaches its peak 10 days before. Dynamics of growth in the number of requests for gifts on March 8 Dynamics of growth in the number of requests for gifts on March 8 Most of the user requests will be specific: buy perfume N or bag N.