Boost sneaker sales during slow trading periods using innovative channels.

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In the retail sector, it is common to encounter seasonal cycles, marked by periods of intense activity and quieter times. While March-April often turn out to be a period of less excitement, Private Sales, Sales, Black Friday and Christmas are emerging as periods with high commercial pressure. Faced with this reality, Courir continually strives to innovate and taiwan contact number adapt its strategy to maintain optimal commercial dynamics throughout the year, particularly during Sneakers Alert.

GOALS



Rich SMS also had remarkable performances with a click rate of 7.50% and an exceptional redirection rate of 72%!

BUT customers are very fond of fun and interactive mechanics: the scratch card is a safe bet for this type of operation. 

"The analysis of previous operations carried out jointly with the SINCH team allowed us to put in place a new plan for this new edition in order to perform better:

Using the RCS channel to better promote the offer
Simplification of the offer (Visual, explanation, experience)
Using Personalization and Emojis ​



The implementation of this new plan was a success both in terms of performance and figures and now appears to be one of the benchmarks for CRM operations. RCS has been an integral part of our CRM strategy since May 2023 with more than 26 campaigns already sent. » explains Sonia DAHECH, Omnichannel, Traffic and Data Director at BUT.