A brand that wants to generate a meaning of adaptation

[suchona.kaniz]

But above all, creativity is associated with dynamism and adaptation to change, and these are brand values ​​that are highly appreciated by B2B and industrial clients who no longer choose their suppliers only for their products or prices, but rather for their way of seeing the future and adapting to it.

such as technology brands, cannot have a message or a strategy israel telephone directory that is "excessively traditional" because it will be conveying the message of being just another one.

Companies that channel their B2B and Industrial Marketing creativity through design (advertising, product, etc.) as part of their identity and their way of expressing themselves to the world are guaranteed to generate meaning.



Throughout my professional career I have been very fortunate to be part of a leading wood company: FINSA, which despite being in a very traditional sector and having a privileged market position, has opted for design as the natural way of expressing itself and taking advantage of the great potential of creativity in its industrial environments.