If you haven’t yet set up GA4 yet, or are on the fence, now is the time usa business email list to take a look at what else is out there and how the landscape has changed. We've broken the alternatives up into three categories: Web analytics Product analytics Data warehousing solutions How legal is Google Analytics? The short answer is: depends on where your visitors are from. Without getting too deep into legal jargon, the user has control over the options now and although there are a few lawsuits out there I'm sure Google will make the proper adjustments to ensure that everyone using it will be mostly covered, eventually.
and under GDPR there are requirements that Google Analytics isn't passing. Also, by using a product that's integrated into other products I doubt they'll ever see 100% coverage. Even if you’re planning on installing Google Analytics 4, you can run an alternative to ensure that you’re getting the right data and test as you go Web Analytics More than a visitor counter, but often simplified, web analytics providers focus on giving services to small businesses, bloggers, and small websites.